In an earlier post, I talked about how the primary principles, support principles, and elements of design can be analyzed in a creative visual work. Here, I will discuss how those same concepts can be applied in the editing of printed documents and web pages, creating a compelling intersection between art and practicality.
Here's a list of the aforementioned aspects of design:
PRIMARY PRINCIPLES
- Unity
- Hierarchy
- Variety
- Proportion
- Scale
- Balance
- Rhythm
- Repetition
- Economy
- Proximity
- Shape
- Space
- Line
- Size
- Color
- Texture
- Typography
(How many principles of design can you identify in this set of way-finding icons? What sorts of edits would you make, if any?)
Some of these ideas overlap, and some are more applicable to our current discussion than others. Specifically, the following questions should be asked by both designers and editors when creating or analyzing documents on paper and the web:
Unity: Do all the aspects of the work toward the same purpose, or are some of them "at odds" with each other?
Hierarchy: Are elements of the image or document arranged in such a way that suggests that they should be interpreted in a certain sequence? Is that sequence intended by the creator?
Scale: If diagrams or figures are used, is there a point of comparison to a known scale (such as a human scale) provided?
Balance: Is any asymmetry that appears in the work's layout intentional?
Rhythm: Do the elements promote reader/viewer eye movement in a desired manner and direction?
Color: Do the colors used convey the emotions intended by the creator?
Texture: Do the textures used in the images have the dramatic and aesthetic effects that the creator intended? Will the intended textures be perceivable in the work's medium? Do the textures used obscure the meaning of the image or document?
Prior to my work in usability and design, I had never given much thought to the overlap between aesthetics and usability/practicality. I'd be interested on hearing your theories about why this intersection exists.